Academic Journals and Academic Publishing by Goran Svensson PDF

By Goran Svensson

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E. the fundaments of the top journals in marketing): . affiliation of editors; and . affiliation and composition of editorial boards. These criteria should be seen as triggers for further review and debate. Consequently, the criteria do not aspire to be complete, but they complement the ongoing review and debate of academic journals and academic publishing in literature. They are interpreted as being crucial to support the topic at hand regarding a potential Pareto syndrome in top marketing journals.

The editorial boards of top marketing journals mostly consist of academics affiliated to North American universities or organizations instead of having a worldwide representation (Rosenstreich and Wooliscroft, 2005; Svensson, 2005). Rosenstreich and Wooliscroft (2005) have highlighted in their work that the editorial boards of the top six journals are comprised of members who are North American. These boards are comprised ostensibly of individuals from North America – Rosenstreich and Wooliscroft (2005) report 92 percent.

It is a compilation of journal rankings from a variety of sources and they are reported separately. Consequently, it is based upon a large number of journals in different areas. Actually, they are cross-disciplinary lists, all of which also include marketing journals. Primarily, the purpose of the list is to assist academics to target their research at journals of an “appropriate standard”. Harzing (2005) writes that the list should not be used for staff evaluation purposes in a mechanistic way, therefore, it should not be seen as a normative list or the only one to be considered.

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Academic Journals and Academic Publishing by Goran Svensson


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